{"id":2392,"date":"2021-08-02T10:16:35","date_gmt":"2021-08-02T13:16:35","guid":{"rendered":"http:\/\/foxbrasil.com\/?p=2392"},"modified":"2021-08-02T10:16:36","modified_gmt":"2021-08-02T13:16:36","slug":"what-is-lgpd-and-how-does-it-affect-international-trade","status":"publish","type":"post","link":"https:\/\/foxbrasil.com\/pt\/blog\/2021\/08\/02\/what-is-lgpd-and-how-does-it-affect-international-trade\/","title":{"rendered":"<p>O que \u00e9 LGPD e como ela afeta o Com\u00e9rcio Internacional?<\/p>"},"content":{"rendered":"<p>Na era da tecnologia, a informa\u00e7\u00e3o \u00e9 algo t\u00e3o valioso quanto literalmente um tesouro, especialmente se estamos falando de informa\u00e7\u00e3o pessoal, que \u00e9 essencial para processos de negocia\u00e7\u00e3o em andamento e tamb\u00e9m para marketing e identificar rela\u00e7\u00f5es comerciais em potencial.<p>No com\u00e9rcio Internacional, a informa\u00e7\u00e3o pessoal est\u00e1 em todo lugar, presente em todos os est\u00e1gios de importa\u00e7\u00e3o e exporta\u00e7\u00e3o: Agenciamento de cargas, desembara\u00e7o aduaneiro, tudo isso envolve um grande n\u00famero de documentos que possuem um grande n\u00famero de informa\u00e7\u00f5es pessoais, e a LGPD foi criada com o objetivo de manter essas opera\u00e7\u00f5es o mais seguras poss\u00edvel para todas as partes envolvidas.<\/p><h2 class=\"wp-block-heading\"><strong>O que \u00e9 LGPD?<\/strong><\/h2><p>LGPD significa Legisla\u00e7\u00e3o Brasileira de Prote\u00e7\u00e3o de Dados Pessoais, e \u00e9 uma lei criada em 2018 para providenciar melhor prote\u00e7\u00e3o de informa\u00e7\u00f5es pessoais no Brasil. A Europa foi a pioneira dessa iniciativa que se espalhou pelo mundo depois de o continente exigir uma pol\u00edtica de prote\u00e7\u00e3o de dados de todos os pa\u00edses com quem se relacionasse comercialmente.<\/p><p>This law enforces rules that companies must follow while collecting, storing and using their client?s personal data. These rules, however, were not warmly welcomed by the companies in the market, since they require changes to procedures and sectors, and these changes demand money.<\/p><p>Na verdade, a necessidade de recursos financeiros por parte das empresas foi um dos motivos pelos quais essa lei, mesmo que criada em 2018, est\u00e1 prevista para passar a vigorar de verdade em 2021, j\u00e1 que regras t\u00e3o complexas quanto essas levam tempo para serem implementadas no mercado.<\/p><h2 class=\"wp-block-heading\"><strong>Como a LGPD afeta o Com\u00e9rcio Internacional?<\/strong><\/h2><p>Mesmo quando estamos falando de um processo normal de entrega, onde um consumidor comum compra algo pela internet e recebe em casa, tanto a loja onde o produto foi comprado quanto a empresa de entrega e a pessoa que entregou tem acesso a informa\u00e7\u00f5es pessoais do consumidor, e a verdade \u00e9 que esse processo n\u00e3o funcionaria sem isso.<\/p><p>Durante o processo de importa\u00e7\u00e3o e exporta\u00e7\u00e3o, documentos e informa\u00e7\u00f5es pessoais sobre as partes envolvidas s\u00e3o uma parte obrigat\u00f3ria do processo, e leis como a LGPD garantem que essas informa\u00e7\u00f5es sejam cuidadas de uma forma correta. Al\u00e9m disso, caso algo como o mal uso ou o vazamento venha a acontecer, os envolvidos ser\u00e3o responsabilizados.<\/p><p>J\u00e1 que tudo \u00e9 guardado de forma digital ao inv\u00e9s de f\u00edsica hoje em dia, compradores e vendedores no mercado de com\u00e9rcio exterior devem se adaptar \u00e0s medidas de seguran\u00e7a impostas por leis como a LGPD para tornar o com\u00e9rcio internacional mais seguro para todos os envolvidos.<\/p><\/p>","protected":false},"excerpt":{"rendered":"<p>In the era of technology, data is as valuable as a literal treasure. Especially if we are talking about personal information, that is essential to ongoing business processes as well as for marketing and narrowing down potential business relationships. 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In International Trade, personal data is everywhere, present in every single stage of export and import:"},"aioseo_meta_data":{"post_id":"2392","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2022-12-07 14:11:55","updated":"2025-06-03 20:43:32","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/foxbrasil.com\/pt\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/foxbrasil.com\/pt\/blog\/category\/understand-logistics-freight-en\/\" title=\"Understand Logistics &amp; Freight\">Understand Logistics &amp; Freight<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tWhat is LGPD and how does it affect International Trade?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/foxbrasil.com\/pt\/"},{"label":"Understand Logistics &amp; Freight","link":"https:\/\/foxbrasil.com\/pt\/blog\/category\/understand-logistics-freight-en\/"},{"label":"What is LGPD and how does it affect International Trade?","link":"https:\/\/foxbrasil.com\/pt\/blog\/2021\/08\/02\/what-is-lgpd-and-how-does-it-affect-international-trade\/"}],"acf":[],"_links":{"self":[{"href":"https:\/\/foxbrasil.com\/pt\/wp-json\/wp\/v2\/posts\/2392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foxbrasil.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foxbrasil.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foxbrasil.com\/pt\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foxbrasil.com\/pt\/wp-json\/wp\/v2\/comments?post=2392"}],"version-history":[{"count":0,"href":"https:\/\/foxbrasil.com\/pt\/wp-json\/wp\/v2\/posts\/2392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foxbrasil.com\/pt\/wp-json\/wp\/v2\/media\/2393"}],"wp:attachment":[{"href":"https:\/\/foxbrasil.com\/pt\/wp-json\/wp\/v2\/media?parent=2392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foxbrasil.com\/pt\/wp-json\/wp\/v2\/categories?post=2392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foxbrasil.com\/pt\/wp-json\/wp\/v2\/tags?post=2392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}