What is the best way to prospect new clients in the freight forwarding industry?
Logistics is a profitable field, open to people from all backgrounds, with experience levels that go from beginner to expert and, for that reason, it is also a very competitive scenario where you have to put in some hard work in order to stand out from the crowd and conquer clients and partners. To help you in this journey, we’ve put together a few valuable tips on the best way to prospect clients in the industry.
Build your company’s online image
We live in the era of technology, where most people often look online first for fast solutions but, when we talk about our image online, we’re not only referring to the way your website visually looks, but also how well it works and how easy it is to navigate it and to find what we are looking for when we enter it.
A good website must, of course, have great looks with a remarkable visual identity that does your company justice, but it also must be responsive, intuitive, and have calls to action so your clients, or potential business partners, can be able to easily contact you.
Social media is pretty much mandatory if you want to be seen in the 21st century. However, we know how hard it is to build up multiple profiles and keep all of them updated, so, to start, choose a platform where the majority of the public you want to reach is at. LinkedIn, for example, is a great place to find other professionals in freight forwarding and create connections that may result in real business.
Take part in conferences
Nowadays, there are many free-to-enter online conferences that make possible for forwarders, who are new in the industry, to access plenty of inside the market information and a vast networking of people from all around the world that, in the past, could only be possible if you had a good amount of money to put into it. Keep an eye out for conferences and try to take part in them as frequently as possible.
Join a Networking
As soon as you have the money to invest in a networking, you should definitely do so. A networking offers the most effective opportunities for forwarders to establish business relationships with other companies and gain visibility to attract clients. When you’re a member of a networking, you can benefit from everything that the other members have to offer, get global exposure, obtain access to exclusive conferences, and be seen as a trustworthy partner if your company’s name is associated with a reliable networking.